The Blog of Scott A. Turke

Use Keywords Everywhere! | March 11, 2010

In a recent video discussion, the president of Key Relevance, Christine Churchill, talked about a topic that is near and dear — using keywords in all places within a website, just not in the content of the main site itself.

Many companies will look at their websites and if they don’t already know, they find out that using the important keywords and phrases, identifying them through keyword research and website analytics is critical to fostering strong organic search engine ranking results.  Concentrating keywords within the site’s pages is only half the battle.

The other half is to make sure keywords are used in blog posts (especially the headline!), video titles, press releases and any articles that are included or added to the site.  This type of content updates the site easily and frequently, something search engines use in determining ranking results.

Of course, the first step is to do the research necessary to understand how users are accessing your site.  There are numerous tools and services available in which to complete the research and continue to monitor how traffic is being driven and to which pages they land.

Web Marketing Today is a concise, useful site to keep apprised of new tools, techniques or reviewing concepts for successful web marketing.  Sign up for the free newsletter at www.wilsonweb.com.

View the conversation with Christine Churchill here:

http://www.wilsonweb.com/paid-search/churchill-keyword-research-beyond.htm

Follow the conversation at YackTrack!

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