The Blog of Scott A. Turke
Use Keywords Everywhere!
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In a recent video discussion, the president of Key Relevance, Christine Churchill, talked about a topic that is near and dear — using keywords in all places within a website, just not in the content of the main site itself.
Many companies will look at their websites and if they don’t already know, they find out that using the important keywords and phrases, identifying them through keyword research and website analytics is critical to fostering strong organic search engine ranking results. Concentrating keywords within the site’s pages is only half the battle.
The other half is to make sure keywords are used in blog posts (especially the headline!), video titles, press releases and any articles that are included or added to the site. This type of content updates the site easily and frequently, something search engines use in determining ranking results.
Of course, the first step is to do the research necessary to understand how users are accessing your site. There are numerous tools and services available in which to complete the research and continue to monitor how traffic is being driven and to which pages they land.
Web Marketing Today is a concise, useful site to keep apprised of new tools, techniques or reviewing concepts for successful web marketing. Sign up for the free newsletter at www.wilsonweb.com.
View the conversation with Christine Churchill here:
http://www.wilsonweb.com/paid-search/churchill-keyword-research-beyond.htm
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Tags: Blogging, Internet Marketing, Online Marketing, SEM, SEO, Social Media, Viral Marketing
National spirit shows in Olympic TV Ratings
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The preliminary numbers are in. The gold medal hockey game drew a national 15.2 rating, equating to 27.6 million television viewers. Only the 1980 gold medal game between the US and Finland drew more viewers with over 32 million tuning in to watch the Americans win the gold after stunning Russia earlier in the tournament.
Considering the additional competition in television from cable and more competitive programming done by the remaining broadcast networks, one could surmise that televising the Olympics was a success. While down from the 2002 Salt Lake City games, the overall numbers posted by NBC were considered “dominant” by today’s television standards.
But, back to hockey. While there has been debate over how well overall the games are perceived in the U.S., when the network is able to carry a live event, an event of importance, guess what? Viewers tune in. Otherwise, they are subject to tape delays (in which most Internet savvy consumers already know the results) and human interest stories about athletes. The story over the last few summer and winter games is that those aren’t enough to draw the viewers in.
So, what is in store for 2014? Well, there is an eight-hour time difference between the U.S. and Sochi, Russia. It will be difficult for whichever network (broadcast or cable) to match the ability to carry live events, unless the Olympics’ organizers make scheduling adjustments in order to accommodate. Who will carry the 2014 games is yet to be decided. NBC’s commitment to the Olympic Games ends in 2012 in London.
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