The Blog of Scott A. Turke

Blogging with purpose | February 16, 2010

In the world of web 2.0 and social media, many individuals, companies and organizations have embraced the concept of blogging.  Millions of blogs now exist and is as simple as signing up for account, as I did, on WordPress and starting to write about topics most important to you (or your company).

However, for purposes of blogging as a way of engaging socially with potential customers, buyers or leads, how you approach and create each blog post is very different from keeping what is in essence, a personal online diary.  There are tips, tricks and techniques that you can incorporate to make your blog work harder and smarter for your business.

These tips are very straightforward and easy to understand.  For example, one technique can be described as “lucrative keyword” incorporation.   For your site, if you know, through keyword analysis, what is bringing visitors to your site, these keywords and keyword phrases (usually no longer than two to three words) can be incorporated into each blog post.  These phrases can result in moderate traffic increases, but perhaps more importantly, a higher conversion from visitors to buyers.

Search engines, according to numerous web pundits, have a soft spot for blogs.  Blogs provide new and fresh content, and who doesn’t want to read and review something current?  Update your site on a regular basis (daily, if you have the time — look at it as a sales initiative that can reap financial rewards).  Another tip is to be personal.  Write about what you know such that words come easy and the blog flows.

Concentrate on content — pertinent content that is engaging and relevant.

I like to often add links to my posts.  I think it’s important to direct people to other informational resources.  Some may argue that by doing so, you are diverting traffic to other sites.  But, I believe that being a valuable resource will bring people back to my blog more often.  Valuable and relevant, just like the content.  You can begin to review other blogs and have opportunities to add comments.  Somewhere along the way, after commenting, you can add a link to your signature line.  This can result in a reciprocal link back to your blog.  Mission accomplished!  Develop that friendly, positive relationship with the writer/publisher and see what develops!

There are other ways to make your blogging experience more successful.  Below are some links to check out.  There’s a world of expertise out there and bloggers are happy to share what works for them.

www.bloggingtips.info

www.dailyblogtips.com

www.toptenblogtips.com

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