Well the time has come for this career veteran to start his very own blog. I suppose this is the best time to share a little about myself.
I’m a career veteran of over 25 years in marketing. As I think about the profession, I can’t think of anything that I haven’t been directly involved in, managed or directed. Sales…business development… marketing plans… direct marketing…. analysis… creative development…public relations…. sales promotions… online marketing… printing…. media. I have ran just about the entire gamut, rather than someone who has concentrated on one aspect, say corporate sales or a public relations executive.
The advantage, in my book, is that I am multi-faceted and well-rounded. If there is a downside, yes I suppose it is not being able to say I’ve been an advertising manager for 15 years. I always thought avoiding a particular title or slot would be a good thing. Hopefully, I’m still right about that.
Most recently, I worked for a retail franchise company that has struggled, as has many, through a difficult economy that presented challenges long before fall, 2008. It started at least 12-18 months earlier, possibly tracing back to the beginning of 2007. It was, and still is, a great group of people who work very hard in circumstances where each individual wears many hats. It is about as lean and mean as an organization can get.
Unfortunately, I lost my retail marketing/advertising position on May 15. Rather than agonize over it, I’ve chosen to forge ahead, particularly in this new world of social media. Here, you will find thoughts and opinions, mixed in with links that I find relevant, interesting and hopefullly thought-provoking. If you visit, hopefully you find what I post to be something that you will want to visit again and again, post, share and provide your own opinions.
I look forward to connecting with the world, in whatever size and shape that may be. I’m a rookie blogger, but I hope that I’ll get better at it as I do more of it. On-the-job training perhaps? Learning by doing? It sounds like being a parent for the first time. I suppose starting a blog is like giving birth. Isn’t it?
Scott
June 9, 2009 at 8:30 pm |
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July 12, 2009 at 5:02 pm |
Scott,
After reading your info. on your blog site, I am now more thoroughly convinced that it is only a matter of time before you gain employment. You are on top of your game and those blogs were very well written. Although I know little about advertising and marketing, even myself knows through the reading of these articles that you do know what you are talking about and your ideas are good ones.
Jean